HYDRATE: A generous dose of vitamins, minerals and antioxidants nourish the scalp’s lipid moisture barrier, as well as gently cleanse and restore moisture to hair without weighing things down.
Formulated with: Rosehip, Pomegranate, Banana, Bamboo, Aloe Vera, Sandalwood, Cupuacu Butter.
Designed for: Healthy to parched frequently washed hair and scalp.
Notes of: Uplifting citrus and crisp green grass.
FORTIFY: Antioxidants plus amino acids increase cellular proliferation and enhance circulation to promote hair growth, while thickening strands, nurturing the scalp and protecting from environmental and hormonal stressors.
Formulated with: Matcha*, Calendula flower*, Brahmi*, Frankincense*, Saw Palmetto*, Nettle.
Designed for: Fine, fragile or aging hair; imbalance, vitamin-deficient scalp.
Notes of: Grounding herbaceous woods.
Conscia is the vision of Nicole Brown and her longtime client Victoria Heldt. Nicole is a longtime hair stylist and owner of Tailored, one of San Francisco’s top salons. Nicole’s longtime client Victoria Heldt, has a background as an investment manager overseeing a portfolio of renewable energy assets and has a passion for environmental sustainability. The two developed Conscia, which is salon-grade “mindful haircare” with a concentration not just on hair but also on scalp and mind. It is a collection of clean products made with active botanical ingredients, and without water in the formulations or plastic packaging. Conscia’s ultimate aim is to offer a premium self-care experience that combines holistic philosophy, social purpose and eco responsibility, and to build a community united by a more aware way of living.